Built for Influence.
A mobile-first platform designed for influencers to manage their brand collaborations end-to-end. From campaign discovery and content submission to payments and performance insights. The product served a highly diverse user base, from nano creators to large agencies, demanding a scalable information architecture and a UX that could hold up across complex scenarios.
The Problem
The platform had grown without a consistent visual or structural foundation. Creators faced friction at critical moments — campaign listings were hard to explore, the acceptance flow buried key information, and the interface caused fatigue during extended sessions. Trust, which the product depended on to drive account connections and reliable brand data, was being quietly eroded by these gaps.
The Approach
Decisions were grounded in behavioral evidence rather than assumptions. Heatmap data exposed that most users never reached the bottom of the campaign list, leading to a structural shift toward horizontal navigation. When internal hypotheses pointed toward organizing by multiple profiles, data showed only 8% of users actually had them — redirecting the solution entirely. Usability testing with real influencers, continuous onboarding refinement, and close collaboration between design and engineering shaped each iteration.
The Outcome
A redesigned interface with clearer hierarchy, dark mode, and a scalable component system reduced errors and support load. Account connection — the platform’s core trust metric — consistently reached a 66% rate quarter over quarter. The whitelabel architecture enabled major brands to adopt the product with their own identity while preserving usability across the board.
